Life is Beautiful is an art and music festival held in Las Vegas, Nevada every year during September. Headliners from the festival are used to advertise the event in a recognizable way to the target audience. The event is very upbeat and full of life, which is portrayed across the event branding pieces. The bright color pallet helped in creating a cohesive but varying familiarity between the collateral. The Life is Beautiful text and script is completely hand built in order to give a sense of life and playfulness.